Two things, really:
1) It's the material: We are only using the highest quality, unique and custom made material blend for your body. The fabric is factory off-cuts, this is our way to save the planet!
2) Wild Purpose's experience: We specifically designed the apparel to give your body this unique, soft feeling of luxury, only with handmade measurements. All the apparels are hand made by me (Karl) and Tilda, this will give you the best possible quality out there.