About us

WildPurpose: Embrace Your Passion, Follow Your Purpose.

In 2016, Karl and Tilda brought their vision to life by creating WildPurpose. Rooted in Sweden's design, this active clothing brand has always been about more than just apparel. It's a testament to dedication, perseverance, and the pursuit of excellence. Over the years, while our journey has evolved, our commitment to quality, precision, and unique craftsmanship has remained unwavering.

For Karl and Tilda, it wasn't merely about launching another clothing line. It was a personal mission to blend European fashion aesthetics seamlessly with functional fitness attire, ensuring every detail, stitch, and design made the wearer feel not only stylish but empowered.

At WildPurpose, you're not merely investing in a piece of clothing; you're embracing a lifestyle. Our expertise in customization, combined with our commitment to design, ensures that every individual can wear their heart, passion, and purpose.

Beyond fashion, WildPurpose stands as a beacon of inspiration. Our message? Push through, even on the days you feel like giving up. A truly healthy life demands consistency – in training, relationships, career, and overall well-being. It's not about the momentary highs but the resilience to continue, to inspire oneself and others to persevere for "just one more day", in all facets of life.

By joining the WildPurpose community, you're aligning with a global family of athletes, artists, and innovators. We believe that our limits are merely starting points, and with dedication and passion, any obstacle can be overcome.

With WildPurpose, you're not just setting trends; you're setting intentions. Every day, every challenge is an opportunity. Chase your passion. Define your purpose. Inspire and be inspired to always push for that extra day.