You’ve been waiting long enough.

It's time to tell you the truth. 

On Friday the 16th of November, at 3pm GMT, Blackout will officially go live. 

For those of you who may not know, #WildBlackout is our way of celebrating Black Friday... and it's the best. 

This year will be different than any other.

Every 24 hours we will change our offers during Blackout.

70% off, sure. New product release. no problem.

You will get to choose which offer will stand or go. Once an offer is gone, it's gone. The voting will happen on Instagram, so be sure to follow usto have a chance to vote for the next offer!

Other than our amazing discounts, we will also have a restock.The restock will be on our most popular items, the performance shirts & sleeves tops for both men and women. 

Last but not least... New products! We won't tell more than it will be new items for both men and women. So remember to head over to on Friday 3pm GMT the 16th of November. (and set those alarms!!)

Other then that, we have a few things we’d like to clear up before you get too excited for our Blackout. 

1) If you haven't already, be sure to subscribe to our newsletter to get the news first.

2) Something you want out of stock? We will have a restock during Blackout, but many products might still get out of stock. Therefor we recommend you to be as fast as possible to get the products you like. Once an item is gone, it's gone. 

3) Remember, Wild Purpose is a Swedish based company, so the time in which Blackout starts is 3pm GMT. Check out this time converterif you’re unsure of the time in which it may start where you are.

That's all from us for now, but keep checking back here at Wild Purpose Central.

Remember, Blackout is only available at and

If you have any questions, ask us down below! We'll get back to you as soon as possible.