This is why we exist


Wild Purpose is a fitness and lifestyle apparel brand, based in Sweden. The first of its kind, bringing you a unique style to the active way of life. This is where European fashion meets fitness and creates everything from the everyday active lifestyle to today's modern trends. With your progression of living a healthy lifestyle, Wild Purpose offers a more unique and revolutionary fitness / lifestyle apparel. We exist to create the tools needed to help people unlock their full, incredible potential and make their dream reality. Together will our community of athletes, artists and pioneers stretch all across the globe. We are a family of like-minded individuals helping each other to overcome all possible obstacles.

We are the unbreakable, unstoppable, the workers, the hustlers. As a Lion, as a Team Member as an Alpha.


We found each other and found common a purpose. Our vision is to inspire you to find your purpose whatever it might be. If you find your purpose by working out, playing the piano or studying for your degree. By offering you the tools needed to inspire you. We found our purpose.


CO-founder and owner of Wild Purpose. Focusing mostly on Social Media and Clothing Design.


CO-founder and owner of Wildpurpose. Focusing mostly on programming and marketing strategies. 

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We would like to hear from you to hear what you dream about!

Feel free to send us a message. We will contact you as soon as possible and answer your questions or toughts!

follow your purpose.